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    <loc>https://www.francesfogel.co.uk/for-you/connecting-through-stories-the-key-to-effective-business-communication</loc>
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      <image:title>Blog - Connecting Through Stories: The Key to Effective Business Communication - Make it stand out</image:title>
      <image:caption>What we owe the future…</image:caption>
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      <image:title>Blog - Connecting Through Stories: The Key to Effective Business Communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Connecting Through Stories: The Key to Effective Business Communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Connecting Through Stories: The Key to Effective Business Communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Connecting Through Stories: The Key to Effective Business Communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - Connecting Through Stories: The Key to Effective Business Communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.francesfogel.co.uk/for-you/capturing-moments</loc>
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    <lastmod>2024-09-01</lastmod>
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      <image:title>Blog - Capturing Moments… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Capturing Moments… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Capturing Moments… - Make it stand out</image:title>
      <image:caption>St. Margaret's Bay, Dover, August 2024</image:caption>
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      <image:title>Blog - Capturing Moments… - Make it stand out</image:title>
      <image:caption>Geese and Babies at Aldenham Country Park, May 2024</image:caption>
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      <image:title>Blog - Capturing Moments… - Make it stand out</image:title>
      <image:caption>A Welcoming Robin, Elmley Nature Reserve, March 2024</image:caption>
    </image:image>
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      <image:title>Blog - Capturing Moments… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Capturing Moments… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - Capturing Moments… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Capturing Moments… - Make it stand out</image:title>
      <image:caption>Dawn in a Privately Owned Estate, July 2024</image:caption>
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      <image:title>Blog - Capturing Moments… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.francesfogel.co.uk/for-you/storytelling-and-sustainability-how-to-address-climate-change-as-an-sme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-20</lastmod>
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      <image:title>Blog - Storytelling and Sustainability: How to Address Climate Change as an SME - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/57fcb572-da0d-4375-af09-e6cf8e99782f/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - Storytelling and Sustainability: How to Address Climate Change as an SME - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Storytelling and Sustainability: How to Address Climate Change as an SME - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/4f0c170a-2c80-41ca-90f2-377249707a97/Shedding+for+Sustainability.jpg</image:loc>
      <image:title>Blog - Storytelling and Sustainability: How to Address Climate Change as an SME - Make it stand out</image:title>
      <image:caption>Listen to this episode now on the Frances Fogel - Story Strategist podcast</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.francesfogel.co.uk/for-you/bartholomew-and-the-oobleck-a-prophetic-and-hopeful-tale-of-the-climate-crisis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/a2dd920e-3499-42c9-aef4-826f0814b5af/Black_wide_crop_Iris.png</image:loc>
      <image:title>Blog - Bartholomew and the Oobleck: A Prophetic (and Hopeful?) Tale of the Climate Crisis - Make it stand out</image:title>
      <image:caption>Bartholomew and the Oobleck serves as a cautionary tale, reminding us of the consequences of our actions and the importance of respecting nature. It emphasizes the need for sustainable practices, environmental stewardship, and cooperation on a global scale to mitigate the effects of climate change. As we navigate the complexities of the climate crisis in 2024, Bartholomew and the Oobleck remains a timeless reminder of the power of storytelling to convey profound truths. Let us heed its message and work towards a more sustainable and harmonious relationship with the planet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/57fcb572-da0d-4375-af09-e6cf8e99782f/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - Bartholomew and the Oobleck: A Prophetic (and Hopeful?) Tale of the Climate Crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/c0bc1e26-6376-44e6-a626-c72a314b9664/Black_wide_crop_Artemis.png</image:loc>
      <image:title>Blog - Bartholomew and the Oobleck: A Prophetic (and Hopeful?) Tale of the Climate Crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/31da1951-1207-4df9-a91b-c78dc14c59d9/Black_wide_crop_Eros.png</image:loc>
      <image:title>Blog - Bartholomew and the Oobleck: A Prophetic (and Hopeful?) Tale of the Climate Crisis - Make it stand out</image:title>
      <image:caption>This morning, the first thing my son did (soon after kissing me good morning) was ask me to buy him a Beyblade Arena. I gently explained about plastic again as best I could. We went downstairs to have breakfast, and drew these:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/dbd4fab8-8cb8-4018-835d-00d1260be258/431233325_931976118151112_4778985298142547402_n.jpg</image:loc>
      <image:title>Blog - Bartholomew and the Oobleck: A Prophetic (and Hopeful?) Tale of the Climate Crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/b6e1ee0e-1002-44ed-a3bb-e59925a92b1a/Black_wide_crop_Zeus.png</image:loc>
      <image:title>Blog - Bartholomew and the Oobleck: A Prophetic (and Hopeful?) Tale of the Climate Crisis - Make it stand out</image:title>
      <image:caption>Dr. Seuss, the beloved children's author, was known for his whimsical tales that often contained deeper messages and societal commentary. One such book, Bartholomew and the Oobleck, written in 1949, seems to eerily foreshadow the climate crisis we face in 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/8cbf9599-292c-4ad4-9fd6-40ccfe67f8b9/431171217_239593849148708_5956479155767301343_n.jpg</image:loc>
      <image:title>Blog - Bartholomew and the Oobleck: A Prophetic (and Hopeful?) Tale of the Climate Crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/129daa45-00a2-4f17-a21a-d7948faa8723/Black_wide_crop_Pan.png</image:loc>
      <image:title>Blog - Bartholomew and the Oobleck: A Prophetic (and Hopeful?) Tale of the Climate Crisis - Make it stand out</image:title>
      <image:caption>Suggested documentaries (thanks to Annie and Heather!). All of them are presented by Sir Attenborough, obviously…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/65912170-4175-4f34-9a6b-0634fbb0c4c3/A+Prophetic+Tale.jpg</image:loc>
      <image:title>Blog - Bartholomew and the Oobleck: A Prophetic (and Hopeful?) Tale of the Climate Crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/fd4b2afd-7d69-499f-a0fb-5bbd3b5d5cb3/Black_wide_crop_Pan.png</image:loc>
      <image:title>Blog - Bartholomew and the Oobleck: A Prophetic (and Hopeful?) Tale of the Climate Crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.francesfogel.co.uk/for-you/help-me-help-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-27</lastmod>
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      <image:title>Blog - Help Me Help You... - Make it stand out</image:title>
      <image:caption>The Pig in the South Downs</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Help Me Help You... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Help Me Help You... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/1706333579490-QONXJ3GJ81NEA32T0ZD4/image-asset.jpeg</image:loc>
      <image:title>Blog - Help Me Help You... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Help Me Help You... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Help Me Help You... - Make it stand out</image:title>
      <image:caption>The Song of Significance at Oakley Court</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Help Me Help You... - Make it stand out</image:title>
      <image:caption>Treehouse at Beneath the Branches, Sussex - thanks to Canopy &amp; Stars</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Help Me Help You... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Help Me Help You... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.francesfogel.co.uk/for-you/nature-stories</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-21</lastmod>
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      <image:title>Blog - Nature Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Nature Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Nature Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/3a5b5eba-72f0-4f8f-bf97-9e8e179dad39/Screenshot+2024-01-21+at+08.23.04.png</image:loc>
      <image:title>Blog - Nature Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Nature Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/fd4b2afd-7d69-499f-a0fb-5bbd3b5d5cb3/Black_wide_crop_Pan.png</image:loc>
      <image:title>Blog - Nature Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/a55cf131-b557-48cd-a46a-0e59222dfe0c/Black_wide_crop_Hera.png</image:loc>
      <image:title>Blog - Nature Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.francesfogel.co.uk/for-you/decoding-stories</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/8e8ca68f-1e84-4175-a774-dff80d31ff1d/image-asset.jpg</image:loc>
      <image:title>Blog - Decoding Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/31da1951-1207-4df9-a91b-c78dc14c59d9/Black_wide_crop_Eros.png</image:loc>
      <image:title>Blog - Decoding Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/a2dd920e-3499-42c9-aef4-826f0814b5af/Black_wide_crop_Iris.png</image:loc>
      <image:title>Blog - Decoding Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/c0bc1e26-6376-44e6-a626-c72a314b9664/Black_wide_crop_Artemis.png</image:loc>
      <image:title>Blog - Decoding Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/57fcb572-da0d-4375-af09-e6cf8e99782f/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - Decoding Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.francesfogel.co.uk/for-you/unleashing-the-power-of-purposeful-businesses-a-new-era</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/fd4b2afd-7d69-499f-a0fb-5bbd3b5d5cb3/Black_wide_crop_Pan.png</image:loc>
      <image:title>Blog - Unleashing the Power of Purposeful Businesses: A New Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/31da1951-1207-4df9-a91b-c78dc14c59d9/Black_wide_crop_Eros.png</image:loc>
      <image:title>Blog - Unleashing the Power of Purposeful Businesses: A New Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/1703445338428-1DUSU6UMYRS77QPI33UL/image-asset.jpeg</image:loc>
      <image:title>Blog - Unleashing the Power of Purposeful Businesses: A New Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/1703444740762-Z7PC7HEJQ2QITOC21MHS/image-asset.jpeg</image:loc>
      <image:title>Blog - Unleashing the Power of Purposeful Businesses: A New Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/57fcb572-da0d-4375-af09-e6cf8e99782f/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - Unleashing the Power of Purposeful Businesses: A New Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.francesfogel.co.uk/for-you/symbolic-meaning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/1703443799905-UUB7I2OCE2YX44L2KMUL/Symbols.jpg</image:loc>
      <image:title>Blog - Symbolic Meaning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/8ea19110-3627-4516-be58-1e700b1735a1/Black_wide_crop_Dionysus.png</image:loc>
      <image:title>Blog - Symbolic Meaning - Make it stand out</image:title>
      <image:caption>Characters like Athena or Dionysus weren't just strong figures; they embodied virtues and flaws that Greeks could relate to and learn from. The gods and goddesses weren't just divine beings; they represented natural forces and aspects of life. By sharing these myths, the Greeks passed down their cultural heritage, fostering a sense of identity and shared values. In essence, Greek myths were a narrative framework that helped the community navigate the complexities of existence, providing a rich tapestry of symbols that went beyond the surface to convey deeper meanings about life, morality, and the human condition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/45020e33-7555-46ad-bfff-c757e1da2e6d/beccie+2.jpeg</image:loc>
      <image:title>Blog - Symbolic Meaning - Make it stand out</image:title>
      <image:caption>Using stories is about creating connections.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/530fe4d9-4a0f-4399-87d3-d8bb007fe13b/Black_wide_crop_Fortuna.png</image:loc>
      <image:title>Blog - Symbolic Meaning - Make it stand out</image:title>
      <image:caption>When I was creating the look and feel for my brand with Leslie Mello at mellobranding.com, I wanted a way to visualise the tools I use and the way I work with stories. Leslie came up with a great solution: using symbols from Greek Mythology that represent the gods and goddesses. Greek myths, like many stories, were more than just tales — they were symbolic reflections of ancient Greek worldview and values, serving crucial roles in their community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/316ed331-20a2-4137-919c-5bcc32c4a034/FF+-+Muses+-+airbrush.jpeg</image:loc>
      <image:title>Blog - Symbolic Meaning - Make it stand out</image:title>
      <image:caption>These myths weren't just entertainment; they were a way to make sense of the world, conveying moral lessons, cultural norms, and the human experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/acbdd987-91ed-4838-b4f2-91b1e62bb2ee/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - Symbolic Meaning - Let’s craft stories for you</image:title>
      <image:caption>that stick with people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/ca024933-5781-4323-91fb-dc52d74d821e/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - Symbolic Meaning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/ad7e22cf-3677-409e-9780-0240ba58bf5a/Black_wide_crop_Athena.png</image:loc>
      <image:title>Blog - Symbolic Meaning - Make it stand out</image:title>
      <image:caption>So, Leslie created a collection of symbols, each representing a Greek god or goddess that possesses many of the same traits I bring to the table. You will see the full collection we chose, with a brief description and if you want more in-depth descriptions, please visit Symbolikon.com to read more. I’m really enjoying my new symbol friends, and using them helps me keep my marketing fresh, fun and - hopefully - memorable.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.francesfogel.co.uk/for-you/35wpbpesawwesn48uxytou8gdnrz2m</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/5a00022c-4f61-4300-aac6-95c586b85a33/Black_wide_crop_Eros.png</image:loc>
      <image:title>Blog - Storytelling for Impact - Make it stand out</image:title>
      <image:caption>12. "Good Will Hunting" - A brilliant but troubled young man unlocks his potential with the help of a compassionate therapist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/19e91daf-f8cc-4483-b986-c86b187b3e2c/Films+For+Founders.jpeg</image:loc>
      <image:title>Blog - Storytelling for Impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/ad7e22cf-3677-409e-9780-0240ba58bf5a/Black_wide_crop_Athena.png</image:loc>
      <image:title>Blog - Storytelling for Impact - Make it stand out</image:title>
      <image:caption>9."The Two Popes" - A dialogue between two popes, Pope Benedict XVI and Pope Francis, as they discuss their different perspectives on faith and the role of the Catholic Church.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/42911ded-9477-4781-bc4b-1db5a584addf/Black_wide_crop_Hephaestus.png</image:loc>
      <image:title>Blog - Storytelling for Impact - Make it stand out</image:title>
      <image:caption>5. "Mona Lisa Smile" - Julia Roberts plays a progressive art history professor who inspires her students to think beyond societal norms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/a55cf131-b557-48cd-a46a-0e59222dfe0c/Black_wide_crop_Hera.png</image:loc>
      <image:title>Blog - Storytelling for Impact - Make it stand out</image:title>
      <image:caption>8. "Julie &amp; Julia" - This film intertwines the life of chef Julia Child and a modern-day blogger who embarks on a culinary journey, highlighting the power of sharing one's passion and experiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/9f8c52d5-bbee-4396-a92c-d741ec21292e/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - Storytelling for Impact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/fd4b2afd-7d69-499f-a0fb-5bbd3b5d5cb3/Black_wide_crop_Pan.png</image:loc>
      <image:title>Blog - Storytelling for Impact - Make it stand out</image:title>
      <image:caption>"The Pursuit of Happyness" - Will Smith stars in this true story of Chris Gardner, who overcomes homelessness and adversity to create a better life for himself and his son.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/c0bc1e26-6376-44e6-a626-c72a314b9664/Black_wide_crop_Artemis.png</image:loc>
      <image:title>Blog - Storytelling for Impact - Make it stand out</image:title>
      <image:caption>10. "Hidden Figures" - The true story of African American women who played a pivotal role at NASA during the Space Race, overcoming gender and racial biases.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/b6e1ee0e-1002-44ed-a3bb-e59925a92b1a/Black_wide_crop_Zeus.png</image:loc>
      <image:title>Blog - Storytelling for Impact - Make it stand out</image:title>
      <image:caption>3. "Freedom Writers" - Based on a true story, this movie follows a teacher who uses the power of writing and storytelling to inspire and transform the lives of at-risk students.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/129daa45-00a2-4f17-a21a-d7948faa8723/Black_wide_crop_Pan.png</image:loc>
      <image:title>Blog - Storytelling for Impact - Make it stand out</image:title>
      <image:caption>11. "The Half of It" - A coming-of-age story about a young girl who ghostwrites love letters for a jock, exploring themes of identity and self-expression.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/5455106a-4103-4228-b930-c98a14ca5316/Black_wide_crop_Urania.png</image:loc>
      <image:title>Blog - Storytelling for Impact - Make it stand out</image:title>
      <image:caption>6. "The Fundamentals of Caring" - A heartwarming tale about a caregiver and a teenager with muscular dystrophy who embark on a road trip, sharing stories and experiences along the way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/f2ad5b38-ef99-4002-b5c6-a88ae60aec4b/Black_wide_crop_Apollo.png</image:loc>
      <image:title>Blog - Storytelling for Impact - Make it stand out</image:title>
      <image:caption>4. "The Help" - Set during the Civil Rights Movement, the film revolves around a young journalist who tells the untold stories of African American maids, sparking social change.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/875dce16-4dc2-4c3c-8e1c-b836118802bf/Black_wide_crop_Zeus.png</image:loc>
      <image:title>Blog - Storytelling for Impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/31da1951-1207-4df9-a91b-c78dc14c59d9/Black_wide_crop_Eros.png</image:loc>
      <image:title>Blog - Storytelling for Impact - Make it stand out</image:title>
      <image:caption>2. "The Boy Who Harnessed the Wind" - This film tells the story of a young Malawian boy who uses his knowledge of science to save his village from famine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/82342e8b-b440-4287-8e01-df239ea21263/Black_wide_crop_Apollo.png</image:loc>
      <image:title>Blog - Storytelling for Impact - Make it stand out</image:title>
      <image:caption>7. "The King's Speech" - This historical drama tells the story of King George VI, who overcomes a speech impediment with the help of a speech therapist and uses his voice to inspire his nation during a critical period.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.francesfogel.co.uk/for-you/ai-and-how-it-relates-to-my-work-as-a-story-strategist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/acbdd987-91ed-4838-b4f2-91b1e62bb2ee/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - AI, and how it relates to my work as a Story Strategist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/fd4b2afd-7d69-499f-a0fb-5bbd3b5d5cb3/Black_wide_crop_Pan.png</image:loc>
      <image:title>Blog - AI, and how it relates to my work as a Story Strategist - Make it stand out</image:title>
      <image:caption>That being said, we will always be responsible for double checking what the robot does, giving it our blessing, and publishing it. That requires decision-making, conscious intention, agency and purpose.  This is what I support businesses I work with to foster. The work becomes far more enjoyable and sustainable if we can remain emotionally close to it and yet far enough away to be objective... Open to support and change - from ourselves and from our people and communities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/7f3e8db8-c598-49b6-b067-46635047a36b/round+table.jpeg</image:loc>
      <image:title>Blog - AI, and how it relates to my work as a Story Strategist - Make it stand out</image:title>
      <image:caption>With better systems and technology available to us as humans, we can focus on prioritising strategic decisions and the journey we would like our people to go on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/5455106a-4103-4228-b930-c98a14ca5316/Black_wide_crop_Urania.png</image:loc>
      <image:title>Blog - AI, and how it relates to my work as a Story Strategist - Make it stand out</image:title>
      <image:caption>Being able to zoom out enough to appreciate the bigger picture means we have capacity to consider what else we can do to support our people outside of the scope of our product, recruitment and sales.  We might have more time to engage in our communities and activation of local endeavours that benefit wider society and the environment. More headspace leads to better decisions and a streamlined businesses. When limited budgets are available for training and capacity building, supporting and rewarding customers and employees and doing good in the community, this headspace really helps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/a2dd920e-3499-42c9-aef4-826f0814b5af/Black_wide_crop_Iris.png</image:loc>
      <image:title>Blog - AI, and how it relates to my work as a Story Strategist - Make it stand out</image:title>
      <image:caption>I would like to advocate for how, when we have more time to focus on talking to each other - sharing our stories and listening to others’ - we can prioritise the good work that we are best placed to do as humans to inform change for the better in this world. Whilst it is very important to talk about how it is making us feel that “robots” may now be able to do much of our work for us, I think we can positively focus on getting out of the weeds and concentrate on our intentions for better business decisions, better inclusivity, smarter positioning in a market and more generous giving back in society.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/c0bc1e26-6376-44e6-a626-c72a314b9664/Black_wide_crop_Artemis.png</image:loc>
      <image:title>Blog - AI, and how it relates to my work as a Story Strategist - Make it stand out</image:title>
      <image:caption>Once we are clear on this “Working Manifesto”, we dive into your Heritage Story and Story of Change, and who should sit at your “Round Table” … your employees, customers and community members all of whom could be your agents of change, influencers and cheerleaders.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/acbdd987-91ed-4838-b4f2-91b1e62bb2ee/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - AI, and how it relates to my work as a Story Strategist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/1701877583699-79C715OVJTM1ROEIJGKO/image-asset.jpeg</image:loc>
      <image:title>Blog - AI, and how it relates to my work as a Story Strategist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/1701877761395-WVTSEZOR8U28B4M25XMT/image-asset.jpeg</image:loc>
      <image:title>Blog - AI, and how it relates to my work as a Story Strategist - Make it stand out</image:title>
      <image:caption>“I’d love it if…”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/b6751e21-396e-4a23-a176-f0de7451117e/4.jpg</image:loc>
      <image:title>Blog - AI, and how it relates to my work as a Story Strategist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.francesfogel.co.uk/for-you/heritage-change-and-business-success-lessons-for-founders-in-london-and-the-south-east-68c86</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/acbdd987-91ed-4838-b4f2-91b1e62bb2ee/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - Elvis and his lightning bolt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/31da1951-1207-4df9-a91b-c78dc14c59d9/Black_wide_crop_Eros.png</image:loc>
      <image:title>Blog - Elvis and his lightning bolt - Make it stand out</image:title>
      <image:caption>Now, let's fast-forward to today's hustle and bustle. We've got businesses duking it out, working with limited resources, and squeezing every last drop from those budgets. In this wild world of competition, the TCB lightning bolt isn't just a cool relic from the past – it's a kick in the arse for the present. "Taking Care of Business" in the 21st century isn't about burning the midnight oil. It's about working smarter, not harder. That lightning bolt is your sign saying, "Hey, wake up! Success is about rolling with the punches, getting creative, and sticking to your guns."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/1701874585996-KPW4GHERSEAZNEAAKG18/image-asset.jpeg</image:loc>
      <image:title>Blog - Elvis and his lightning bolt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/b6e1ee0e-1002-44ed-a3bb-e59925a92b1a/Black_wide_crop_Zeus.png</image:loc>
      <image:title>Blog - Elvis and his lightning bolt - Make it stand out</image:title>
      <image:caption>Elvis Presley's iconic TCB lightning bolt necklace is not just a piece of bling but a whole vibe. TCB stands for "Taking Care of Business," and that lightning bolt? It's got a backstory that's as sparky as the man who wore it. Back in the '60s, when Elvis was rocking the stage and shaking up the scene, he slapped on that lightning bolt as a badge of honour. The bolt was all about breaking free from the norm – a perfect fit for a generation flipping the script. And TCB? That was Elvis's mantra for living large, working with discipline and, you guessed it, loving hard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/1c3774df-84ac-4090-8912-c021f22511ea/56363686_133508521102025_7553518609033421374_n.jpg</image:loc>
      <image:title>Blog - Elvis and his lightning bolt - Make it stand out</image:title>
      <image:caption>This is a great story about how to embody a mantra that can help push you when times get tough.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/129daa45-00a2-4f17-a21a-d7948faa8723/Black_wide_crop_Pan.png</image:loc>
      <image:title>Blog - Elvis and his lightning bolt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.francesfogel.co.uk/for-you/its-not-about-us</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/1701835552689-A2QJEHG0QHV4BGJ5XNZ6/image-asset.jpeg</image:loc>
      <image:title>Blog - It’s not about us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/9f8c52d5-bbee-4396-a92c-d741ec21292e/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - It’s not about us - I've come across a gem of an article that you’ll love…</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/38aed10a-fefc-4a38-b077-d57773c73f4d/DSC09868.JPG</image:loc>
      <image:title>Blog - It’s not about us - Make it stand out</image:title>
      <image:caption>We are the optimists. The impact we seek to make goes beyond our own personal talents and charisma! It's about creating a legacy of empowerment and trust.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/fd4b2afd-7d69-499f-a0fb-5bbd3b5d5cb3/Black_wide_crop_Pan.png</image:loc>
      <image:title>Blog - It’s not about us - Make it stand out</image:title>
      <image:caption>And what about those heroic moments of courage and instinct? They are not just solo performances. They are collaborative symphonies, where each team member contributes their unique strengths. True leadership is harnessing this collective power, ensuring that everyone feels an integral part of the narrative we're crafting together. Our businesses are vehicles for positive change. Our leadership legacy should be one of trust and empowerment. It's about setting the stage for others to shine and ensuring that the impact of our purpose extends far beyond our immediate presence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/acbdd987-91ed-4838-b4f2-91b1e62bb2ee/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - It’s not about us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/5455106a-4103-4228-b930-c98a14ca5316/Black_wide_crop_Urania.png</image:loc>
      <image:title>Blog - It’s not about us - Make it stand out</image:title>
      <image:caption>The article challenges the conventional narrative of leadership that’s often centered around the individual leader – their vision, charisma, and heroic moments: As purposeful founders seeking to make a difference, we need to shift our perspective. Leadership, as the article beautifully puts it, is not about us. It's about empowering others and ensuring that our influence endures even in our absence. Our companies are not just extensions of ourselves; they are beacons of positive change.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/a2dd920e-3499-42c9-aef4-826f0814b5af/Black_wide_crop_Iris.png</image:loc>
      <image:title>Blog - It’s not about us - Make it stand out</image:title>
      <image:caption>As we navigate the complexities of running purposeful businesses, especially here, on this tiny island, the essence of trust cannot be overstated. Trust forms the bedrock of our relationships – with our teams, our customers, and the communities we serve - locally, nationally and internationally. It's the invisible thread that weaves through every decision and action.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.francesfogel.co.uk/for-you/storytelling-for-founders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/31da1951-1207-4df9-a91b-c78dc14c59d9/Black_wide_crop_Eros.png</image:loc>
      <image:title>Blog - Storytelling for Founders like you - Make it stand out</image:title>
      <image:caption>As a founder, you can feel confident to preserve your heritage, whilst not being afraid to adapt to changing tides.  You can harness the passion, commitment and interest of your people by involving them better in telling your story more widely. And you can connect to them better this way - helping them to feel more seen, heard and understood by you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/a2dd920e-3499-42c9-aef4-826f0814b5af/Black_wide_crop_Iris.png</image:loc>
      <image:title>Blog - Storytelling for Founders like you - Make it stand out</image:title>
      <image:caption>I really want to help purposeful, proud and beautiful business founders to grow, adapt, and leave a lasting legacy. We can do this through clear, honest and compelling storytelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/530fe4d9-4a0f-4399-87d3-d8bb007fe13b/Black_wide_crop_Fortuna.png</image:loc>
      <image:title>Blog - Storytelling for Founders like you - Make it stand out</image:title>
      <image:caption>Breaking Down Silos Furthermore, for purposeful business founders, success doesn't happen in silos - especially when budgets are tight.  Marketing and Sales, Employee Engagement, Customer Loyalty, and Community Care should be interconnected like the gears of a well-oiled machine, working together to drive your whole business forward. Stories of Heritage and Change can help you bring everything together: Your Marketing strategy should show the strength of your brand and foster trust, your customers and team can be the torchbearers of your legacy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/e2082076-d53f-49a3-adc5-3e0a8e8cc418/FF+-+community+garden.jpg</image:loc>
      <image:title>Blog - Storytelling for Founders like you - Make it stand out</image:title>
      <image:caption>Your engagement with the community should strengthen your roots and show your designs and support for a better future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/9f8c52d5-bbee-4396-a92c-d741ec21292e/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - Storytelling for Founders like you - To find out more about how we can work together to make this happen, please be in touch.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/ca024933-5781-4323-91fb-dc52d74d821e/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - Storytelling for Founders like you - What you need to know</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.francesfogel.co.uk/for-you/dzs0uvhc27qe647j0ihhs6d5teffwz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/fd4b2afd-7d69-499f-a0fb-5bbd3b5d5cb3/Black_wide_crop_Pan.png</image:loc>
      <image:title>Blog - Once Upon a Time… - Make it stand out</image:title>
      <image:caption>Frances and her clients stand against a myopic pursuit of profit at the expense of humanity. With her guidance, their stories are a powerful foundation for their business strategies. They connect emotionally with their past, their people, their customers and their communities, forming a strong bond, not through profit alone but through shared values and a commitment to a brighter future. In Frances's world, the heroes are the businesses who embrace her vision, who see that they can be the change both she and they wanted to see in the world.  Follow her lead… discover a path that was is not only lucrative but fulfilling, where you can be successful and do good, simultaneously.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/acbdd987-91ed-4838-b4f2-91b1e62bb2ee/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - Once Upon a Time… - In London</image:title>
      <image:caption>and the South East of England…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/b6e1ee0e-1002-44ed-a3bb-e59925a92b1a/Black_wide_crop_Zeus.png</image:loc>
      <image:title>Blog - Once Upon a Time… - Make it stand out</image:title>
      <image:caption>She knew that businesses could spend eight times less on one, expert guide - a godmother-type and mentor who was there for the long-haul, than were they to retain four, external agencies to work in silo on the company’s brand, customer retention, HR and corporate responsibility strategies. And that they’d save time and face as well as money. This approach, she believed, would enable them to punch above the big boys, those giant corporations that seemed too unwieldy to make important changes in the world happen quickly… that were selfish, destructive and cruel… acting for themselves and for short-term gain.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/4fae44fe-8831-4892-96d9-a62a9b9e45d3/6.jpg</image:loc>
      <image:title>Blog - Once Upon a Time… - Make it stand out</image:title>
      <image:caption>She knew that conscientious founders were sitting goldmines of stories that were crying out to be told and translated into tales of sustainability and change.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/abdb4f1b-93d6-47e7-adde-e42748c8fd63/5.jpg</image:loc>
      <image:title>Blog - Once Upon a Time… - Make it stand out</image:title>
      <image:caption>Frances saw these smaller, more aspirational businesses as the heroes, and she wanted to empower them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/9f8c52d5-bbee-4396-a92c-d741ec21292e/Book_Spine_Colour_Stripes.png</image:loc>
      <image:title>Blog - Once Upon a Time… - Frances's vision is not just a story;</image:title>
      <image:caption>it is a blueprint for a new era of business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/31da1951-1207-4df9-a91b-c78dc14c59d9/Black_wide_crop_Eros.png</image:loc>
      <image:title>Blog - Once Upon a Time… - Make it stand out</image:title>
      <image:caption>With her help, their stories would not only mean they could sell more of their wonderful services and products, but also keep their employees happier, encourage returning customers who were also their cheerleaders, and foster a wonderful local community.  She understood the power of inclusivity and believed that every business had the potential to be a force for good in society but also in celebration of its own employees, customers and ancestors. No one would go forgotten. Her storytelling magic drew on her experience to inspire businesses to be clear, confident, focused, and brave. Her clients felt excited about the future, leaving behind the past constraints of traditional business development. They put their needs first as well as others and felt so much better about their day-to-day work and existence.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6543e8833eee4d1e15d381a5/f2ad5b38-ef99-4002-b5c6-a88ae60aec4b/Black_wide_crop_Apollo.png</image:loc>
      <image:title>Blog - Once Upon a Time… - Make it stand out</image:title>
      <image:caption>In a world dominated by the relentless march of capitalism, there emerged an agent of change, a compassionate strategist who saw the power of storytelling as a beacon of hope. Her name was Frances, and she held a vision of helping purposeful founders and leaders to transform their businesses into forces for good. Frances was no ordinary business strategist. She was a nurturing and creative mentor, guiding her clients with empathy and vision to succeed in a world driven by profit and competition. For over two decades, Frances had honed her skills, mastering the art of marketing, storytelling, internal and external communications, team leadership and training, strategic thinking, corporate responsibility, and customer care. She had discovered the secret to success lay not in ruthless competition but in the art of telling gripping stories about heritage and change.</image:caption>
    </image:image>
  </url>
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  <url>
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    <lastmod>2023-12-01</lastmod>
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    <lastmod>2024-04-16</lastmod>
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    <lastmod>2025-03-24</lastmod>
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