At your service

Brand Cheerleading & Consultancy

Your Story of Change

I help you - a Founder, Leader or Custodian of a Purposeful Business - to establish your “Story of Change” - for you, your business and as a vision for a better world*.

Together, we will identify your Power Team, meaning the people around you who can help us to activate and share the good word, as well as those who should know about it.

I will act as a non-executive director and fairy-godmother for your business for 4 hours, 1 day or 4 days a month, depending on which level of Partnership you choose (see below).

We will co-create and implement a cross-business strategy that will meet the goals that haven’t been achievable with traditional Marketing, Sales, HR, UX and CSR budgets.

I draw on my network and experience. We’ll get creative, spend as little money, resources and time as we can getting lots done. Putting you and your needs as a company first, I help you identify the stories, the people and the budget to make magic happen.

*I prioritise who I work with based on the UN’s 17 Goals or Agenda 2030. I want to help businesses think about talk about working with these goals in mind.

I also work with businesses who are having to pivot in light of an uncomfortable past - perhaps a farm having to diversify its income and in service of Rewilding…

I myself want to see positive change in the world, and I want to help by supporting deeply and intentionally one purposeful company at a time.

Working with me will be unique to your needs as the Founder, Leader or Custodian of your organisation.

We will discuss in depth before we agree on any process or outcome. I’m proud to say that there’s no ‘formula’ to my work.

What you can expect from my consultancy work…

My work follows these four phases:

DISCOVERING

    • Introduction to storytelling as strategy

    • Confidential 121 conversations with founder, team, customers, community members

    • Mapping out the “main players”

    • Team Work and Conversations to unearth others’ stories

    • Sensitive digging into the past (your heritage and what you are proud of as well as any skeletons in the closet - your reputation)

    • Distilling stories into the most powerful company messages

    • Market Research - who is telling a similar story out there

CRAFTING

    • Helping you to create your ‘Round Table’ – who you trust to help shape this work

    • Prioritising where you need most support - in your Marketing, with your Team, around Customer Cheerleading or in building up a CSR plan you can be proud of

    • Writing down the story and defining your voice

    • Creation of a “story library” - a digitally written document of finished crafted stories, ready to use in your marketing, with your teams, and to inform your outreach.

SHARING

    • An action plan outlining your Purpose, your Manifesto and your Story of Change.

    • A Year-Plan of how to use Your Story as the backbone for your Marketing & Sales, HR, UX and CSR Strategies with in-depth delivery plans for each, as well as a budget and financial forecast.

    • An in-depth Comms Strategy for internal and external communications with a budget and time-plan

    • A Press Pack for PR with Vision Statement, Testimonials, Biogs, FAQs and a Press Release about your Story

    • Building relationships with local and national media

    • Support in rallying the troops (internal comms, customer cheerleading, community awareness)

CELEBRATING

  • I will cheerlead you all the way - to your face, to your people, to your board, to your community, on social media and to your family, if you need me to. Because how you are feeling about your work will make all the difference to the impact you can make in the world. And people need to know how much you care.

If you’re curious about my symbols, read the story behind them here…

Meanwhile…

You will always be in my mind, and in the minds of my followers. I will integrate your story into mine. Through very personalised content, I will cheerlead your brand and put your business front and centre as a pioneer of Positive Change.

The additional Magic…

These are other things that I will do to go over and above:

MATCHMAKING

    • With over 20 years of experience and contacts in the field, I can connect you to a wide range of experts who can help you with your marketing and sales, teamwork, customer loyalty and community care.

    • As the Founder of the Better Bolder Braver community for coaches (where we teach people-helpers how to do good, ethical marketing with greater clarity, confidence and joy), I can help you craft cost-effective and mutually beneficial relationships with a host of executive and life coaches that can help get the disengaged on board, the disillusioned more invested and the disconnected involved and supported.

Request a Proposal

ACTIVATION

    • Drawing on my experience and network, I can source external support if needed for a huge range of skills including:

    • Marketing & Sales: web design, branding, photography, videography, copywriting, public speaking coaching, social media support, PR agencies, spokespeople, testimonials

    • Team: recruitment of staff and board members/ advisors/ mentors, facilitation of cost-effective 121 and team coaching, fractional executives to assist with specific projects

    • Customers: market research, partnership marketing, loyalty programmes

    • Corporate Responsibility: Sustainability Reporting, Sponsorship & Partnership strategy, Fundraising, Employee & Customer Engagement & Entertainment, Legacy Planning

FUTURE-PROOFING

    • Whether you intend to stick around for a while, exit gracefully, work less or empower others to lead, through the business plans I will help you put together, I will help you protect against plot twists, futureproof your business and help you put a legacy plan in place.

FREE STUFF

Depending on which level of Partnership we are working with, I will cheerlead your brand in any way I can though…

BRANDING & CHEERLEADING

Partnership Options

I offer three very clear ways in which we can work together.

There is no smoke and mirrors about the price, or what will be delivered.

I’d be delighted to share the details with you in a personalised proposal…

    • I will always think of you if we are working together, and invariably you will find free things coming your way - introductions, a bit of extra time from me, customers, partners, cheerleaders, content…

A balanced and sustainable economy is the bigger picture.

And I want very much to make sure you and you are seen, heard and understood to be an important agent of change.

I also offer 2 hour storytelling workshops for teams and the option of “homework” for participants. Content generated can contribute to your marketing material moving forward and help employees feel empowered to use their version of your story in sales calls and networking opportunities.

Please complete the form above to discuss this and I’ll be in touch to book in a call.